Conventional marketing techniques are static, whereas digital marketing techniques are dynamic and data driven with a faster rate of conversion. Advertisements are shown to people according to their interests, and this helps in generating qualified leads.
With digital marketing, one can easily keep an eye on where the buyer is coming from, what is the most sought after product, etc.
Traditional Marketing uses standardized methods to target customers, as such it is mass marketing with low personal touch.
On the contrary, digital marketing uses specific personalization techniques to address specific needs.

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WORKS
BRIEF :
head turning, impactful Poster design which should celebrate the content of the movie
SOLUTION :
The story is of a couple who live their whole life together without truly opening up to each other, only at one of their death bed do they realize the innocence and beauty of each other and themselves. we took this beautiful thread and tried to interpret it visually without losing the subtleties
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CLIENT :
Wild organic
BRIEF :
Packaging that should stand out in middle eastern store shelfs
SOLUTION :
Two colour minimal yet bold design approach which was a stark difference from their competion hence ensuring great shelf presence.
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CLIENT :
Roots
BRIEF :
Packaging that should stand out in middle eastern store shelfs
SOLUTION :
We explored the visual possibilities of the name itself which meant that the brand name, identity and packaging fell on a single clear direction making it much more communicative and clear
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